Serif Normal Jurah 12 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classic, elegant, authoritative, literary, readability, editorial voice, classic refinement, display emphasis, bracketed, transitional, crisp, refined, calligraphic.
A high-contrast serif with crisp, sharply defined terminals and bracketed serifs that read cleanly at display sizes. The letterforms combine sturdy vertical stems with thinner connecting strokes, producing a bright, rhythmic texture in text. Proportions are relatively generous, with open counters and clear internal shapes; curves are smooth and taut, and joins feel controlled rather than ornamental. Uppercase forms are stately and balanced, while the lowercase shows traditional construction with a two-storey a and g and compact, well-contained bowls.
This style fits editorial typography, long-form reading, and book or magazine settings where a classic serif voice is desired. It also performs well in headlines, pull quotes, and refined branding applications that benefit from strong contrast and sharp finishing.
The overall tone is traditional and editorial, suggesting formality and credibility without feeling overly decorative. Its sharp finishing and strong contrast add a refined, slightly dramatic flavor suited to polished publishing contexts.
The design appears intended to provide a conventional, readable serif with elevated contrast and a polished, contemporary finish. It aims to balance tradition and clarity: familiar text-serif structures paired with crisp details that give emphasis in display use.
Numerals appear lining and well-aligned with the capitals, with clear contrast and distinct silhouettes that avoid ambiguity. The font maintains a consistent stroke logic across rounds and straights, giving paragraphs a composed, bookish color while still feeling crisp in headlines.