Sans Normal Admat 14 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Ethos Nova', 'Exensa Grotesk', 'Kross Neue Grotesk', and 'Luxe Uno' by Designova; 'Cogenta Text' by SRS Type; and 'Guerrer' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: branding, headlines, user interfaces, posters, signage, modern, clean, dynamic, friendly, technical, modernize, add motion, improve clarity, brand versatility, oblique, geometric, open counters, rounded, crisp.
A slanted sans with smooth, geometric construction and consistently even stroke thickness. The shapes favor round bowls and open apertures, with clean joins and minimal detailing. Terminals are largely straight-cut, and the overall rhythm is spacious, giving letters and numerals a clear, airy presence. Curves appear slightly squared at key transitions, balancing softness with a crisp, engineered feel.
This font suits brand wordmarks, headlines, and campaign typography where a modern, forward-leaning voice is needed. The open shapes and straightforward construction also make it effective for UI labels, navigational elements, and signage where quick recognition matters.
The overall tone is contemporary and purposeful, with an energetic forward lean that reads as active and progressive. Its clean geometry and open forms feel approachable rather than austere, making it suitable for both consumer-facing and tech-adjacent aesthetics.
The design appears aimed at delivering a modern geometric sans with a sense of motion, keeping forms simple and legible while using the slant to add emphasis and personality. It prioritizes clarity, consistency, and a contemporary rhythm suitable for both display and short text applications.
Uppercase forms present a simple, geometric skeleton, while the lowercase maintains clear differentiation between similarly shaped letters through open counters and distinct diagonals. Numerals match the same rational geometry and maintain strong legibility at display sizes.