Sans Normal Afgof 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Optika' by Designova, 'Plasto' by Eko Bimantara, 'Giga Sans' by Locomotype, 'Engram Pro' by Machalski, 'Technica' by Monotype, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, headlines, infographics, modern, dynamic, clean, approachable, efficient, legibility, modernity, clarity, momentum, versatility, oblique, geometric, smooth, open, neutral.
A smooth, oblique sans with broadly proportioned letterforms and generous counters. Strokes stay even and low in contrast, with rounded terminals and softly squared joins that keep shapes crisp without feeling sharp. Curves are clean and circular (notably in O, C, Q, and numerals), while diagonals and angled cuts give the design a forward-leaning rhythm. Spacing reads open and steady, supporting clarity at both display and text sizes.
Well suited for interface copy, product and marketing typography, and editorial layouts that need a clean italic voice with strong readability. The wide set and open forms make it effective for headlines, captions, data/infographic labeling, and signage where quick recognition matters.
The overall tone is contemporary and energetic, with an understated technical polish. Its slant adds motion and emphasis without becoming stylized or expressive to the point of distraction, keeping the voice neutral, confident, and businesslike.
The design appears intended to provide a modern italic sans that stays highly legible while adding a sense of forward motion. Its geometric base, even stroke color, and open spacing suggest a focus on clarity and versatility across both short labels and longer text settings.
The lowercase shows a straightforward construction with a single-storey a and g, and the numerals follow the same rounded, even-stroke logic for visual consistency. The italic angle is uniform across the set, reinforcing a cohesive, streamlined texture in paragraphs.