Print Higig 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, stickers, playful, friendly, chunky, handmade, retro, approachability, humor, impact, handmade feel, rounded, soft corners, bouncy, compact, ink-heavy.
A heavy, chunky display face with rounded terminals and softly irregular contours that mimic cut-paper or marker-drawn shapes. Strokes are thick and compact, with subtly uneven edges and slight variations in curvature that create an organic rhythm across the alphabet. Counters are generally small and simplified, and the letterforms lean toward broad, sculpted silhouettes rather than precise geometry, keeping a consistent, ink-heavy color in text.
Best suited for short, high-impact text such as headlines, posters, and product packaging where a bold, friendly voice is needed. It also works well for children’s media, casual signage, and playful branding accents, especially when set with generous spacing to avoid counter fill-in at smaller sizes.
The overall tone is warm and humorous, with a buoyant, kid-friendly energy. Its soft shapes and deliberate imperfections give it a casual, handcrafted feel that reads as approachable rather than formal or technical.
The design appears intended to deliver maximum visual punch with an informal, handmade character. By combining very heavy strokes with rounded, slightly irregular outlines, it aims to feel approachable and fun while remaining readable in display contexts.
Uppercase forms are especially blocky and poster-like, while lowercase keeps the same stout proportions and simplified joins for a cohesive voice. The numerals follow the same rounded, compact approach, maintaining strong presence and legibility at display sizes.