Sans Normal Okguj 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Nevaeh' by Kufic Studio and 'MC Heton' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, modernity, approachability, impact, rounded, geometric, sturdy, compact joints, soft corners.
A robust sans with rounded, geometric construction and smooth, continuous curves. Counters are generally open and circular, with broad bowls and clean terminals that read as blunt rather than tapered. Stroke endings and joins feel slightly softened, giving the forms a less mechanical edge while maintaining a consistent, even rhythm. The lowercase shows compact, efficient shapes with straightforward apertures, and the numerals match the overall simplicity with clear, solid silhouettes.
Best suited to headlines and short-to-medium text where a solid, modern presence is desired, such as branding systems, packaging, posters, and wayfinding/signage. The rounded geometry and strong silhouettes make it effective for UI labels and marketing copy when set with generous spacing and moderate line lengths.
The tone is contemporary and approachable, pairing a confident, high-impact presence with friendly roundness. It feels practical and straightforward, with a calm, no-nonsense voice that still remains warm enough for consumer-facing design.
The design appears intended as a contemporary, high-impact sans that stays friendly through rounded geometry and simple, familiar letterforms. It prioritizes clarity and consistency, aiming for versatile display use across modern graphic and product contexts.
Round letters like O/C/G/S appear especially smooth and regular, reinforcing a geometric backbone. Diagonals in forms such as V/W/X/Y and the 4/7 maintain a crisp, stable stance that supports strong readability at display sizes.