Sans Normal Arbat 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nevaeh' by Kufic Studio (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, neutral, clean, friendly, utilitarian, clarity, versatility, contemporary, simplicity, functionality, geometric, open, rounded, even, crisp.
A clean sans with broadly geometric construction and smooth, circular curves. Strokes are uniform with minimal modulation, and terminals are mostly straight and crisp, giving a tidy, engineered feel. Counters are open and generous, with round letters (O, C, G, e) reading as near-circular and consistently proportioned. The uppercase has a solid, steady presence, while the lowercase stays straightforward and highly legible, with clear dots and simple, unembellished forms.
This font suits interface copy, product and corporate branding, and signage where fast recognition and a clean silhouette are important. It also works well for headlines and subheads, and can carry short-to-medium editorial passages when a modern, unobtrusive sans is desired.
The overall tone is modern and neutral, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, but the crisp terminals and even rhythm keep it professional and matter-of-fact. The result feels contemporary and dependable rather than expressive or decorative.
The design appears intended as a general-purpose geometric sans focused on clarity and consistency across uppercase, lowercase, and numerals. Its restrained detailing suggests a goal of broad usability in contemporary layouts, balancing a friendly roundness with a disciplined, engineered structure.
In the sample text, spacing and letterfit read calm and even, supporting continuous reading. Numerals appear straightforward and functional, matching the same geometric, uniform-stroke logic as the letters.