Sans Normal Orbis 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Squad' by Fontfabric, 'American Auto' by Miller Type Foundry, 'Fact' by ParaType, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, robust, clean, impact, clarity, modernity, approachability, geometric, rounded, solid, sturdy, high-impact.
A heavy, geometric sans with broad, rounded curves and largely uniform stroke weight. Counters are open and cleanly cut, and terminals are predominantly flat, giving letters a solid, poster-ready silhouette. The uppercase set reads compact and blocky, while the lowercase shows simple, utilitarian constructions with single-storey forms (notably the a and g) and round dots on i/j. Numerals are wide and weighty with straightforward, highly legible shapes.
Best suited for headlines and short copy where strong typographic color is desired, such as posters, brand marks, packaging, and signage. It also works for bold UI labels or navigation where clarity and emphasis matter, though its heavy weight will dominate in long-form settings.
The overall tone is bold and straightforward, combining a contemporary, no-nonsense presence with a friendly softness from its rounded geometry. It feels assertive without looking sharp or aggressive, leaning more toward approachable and modern than technical or formal.
The font appears designed to deliver maximum impact with uncomplicated, geometric letterforms and dependable legibility. Its simplified shapes and uniform weight suggest an emphasis on versatility for contemporary display typography and bold, clear communication.
The design maintains a consistent rhythm and color in text, with strong word shapes and minimal fussiness in details. Curved letters (O, C, S) are notably full and smooth, while diagonals (V, W, X, Y) stay sturdy and clear at display sizes.