Sans Other Noju 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bradbury Five' by Device, 'Klik' by Fenotype, 'Display Patrol' by Hanoded, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, stickers, playful, chunky, bouncy, friendly, quirky, display impact, friendly branding, handmade feel, playful voice, soft corners, irregular, rounded, cartoonish, hand-cut.
A heavy, soft-cornered sans with chunky strokes and subtly irregular geometry. Letterforms feel slightly “hand-cut,” with gently uneven edges, simplified counters, and occasional asymmetry that creates a lively rhythm. Bowls are broad and rounded, joins are blunt, and terminals are mostly flat or softly curved rather than sharply tapered. Spacing appears generous for the weight, helping keep the dense shapes readable in short lines and display settings.
Best suited to posters, headlines, and short punchy copy where the bold silhouette can do the work. It also fits playful branding, kids-focused materials, packaging, and merch where a friendly, handmade impression is desirable. For longer text, it will be most effective at larger sizes with comfortable line spacing.
The overall tone is cheerful and informal, leaning toward a cartoon/comic sensibility rather than a strict geometric or neo-grotesque feel. Its wobble and exaggerated mass give it a warm, approachable voice that reads as fun, casual, and attention-seeking.
The design appears intended to provide a high-impact display sans that feels approachable and handcrafted. Its controlled irregularity and softened shapes prioritize personality and immediacy over strict typographic neutrality.
Distinctive idiosyncrasies show up in several capitals (notably the blocky E/F and the broad, rounded O/Q forms) and in the lowercase where single-storey constructions and compact counters reinforce the playful character. Numerals are similarly stout and rounded, matching the display-first intent.