Serif Contrasted Viru 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, branding, posters, editorial, dramatic, luxury, classic, editorial impact, luxury tone, display elegance, classic revival, display, elegant, crisp, sharp serifs, vertical stress.
This serif typeface pairs heavy vertical stems with extremely fine hairlines, producing a crisp, high-drama rhythm and strong vertical stress. Serifs are sharp and finely tapered with minimal bracketing, and terminals often end in pointed or wedge-like cuts. Capitals are broad and imposing with prominent contrast, while lowercase forms keep a conventional structure with a moderate x-height and tightly pinched joins where thick strokes meet hairlines. Numerals and punctuation follow the same contrast logic, with compact, sculpted counters and thin connecting strokes that read as deliberate, refined details.
Best suited to headlines, pull quotes, magazine typography, and brand identities that benefit from strong contrast and refined detailing. It can work for short blocks of text in high-quality print or large on-screen sizes, where the hairlines and sharp serifs remain clear.
The overall tone is confident and editorial, with a luxurious, fashion-forward polish. Its stark contrast and razor-thin details give it a dramatic, high-end voice that can feel both classical and contemporary depending on layout and spacing.
The design appears intended to deliver a modern interpretation of a high-contrast serif for display-led editorial use, combining imposing weight with elegant hairline refinement. Its proportions and stark stroke modulation prioritize impact and sophistication over neutrality.
In the text sample, dense setting emphasizes the dark typographic color created by the heavy stems, while the hairlines and delicate serifs add sparkle at larger sizes. The design’s thin strokes and tight apertures make it visually striking, especially in headlines and short passages where its contrast can be appreciated.