Sans Normal Amkus 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, confident, clean, straightforward, clarity, versatility, modernity, approachability, impact, geometric, rounded, sturdy, crisp, open counters.
A solid, geometric sans with uniform stroke weight and clean, decisive terminals. Curves are broadly rounded and close to circular in letters like O/C/G, while straight-sided forms (H, N, E) keep a crisp, architectural feel. Proportions are balanced with moderate apertures and open counters, producing clear interior spaces in a, e, and p. The lowercase uses a double-storey a and a compact, simple g, and overall spacing reads even and stable at both display and text sizes.
It performs best where clarity and impact are needed: brand wordmarks, headings, interface labels, wayfinding, and promotional graphics. The consistent stroke weight and open forms help it stay readable at smaller sizes, while its geometric build holds up well for large display settings.
The tone is contemporary and approachable, combining a dependable, no-nonsense structure with softly rounded curves that feel friendly rather than severe. Its weight and steady rhythm give it an assertive presence suited to clear messaging and modern branding.
The design appears aimed at delivering a versatile, modern sans that balances geometric order with a slightly softened, approachable feel. It prioritizes legibility and visual steadiness, making it suitable as a general-purpose workhorse for contemporary layouts.
Distinct, sturdy diagonals in V/W/X and a clean, symmetrical construction in numerals contribute to a highly legible, signage-like clarity. The round dots and straightforward punctuation maintain the same functional, pared-back character as the letterforms.