Sans Normal Kemiv 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Frutiger Cyrillic' by Linotype, 'Belle Sans' by Park Street Studio, 'Robusta' by Tilde, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, punchy, impact, motion, attention, bold branding, oblique, rounded, compact, sturdy, smooth.
A heavy, oblique sans with smooth, rounded curves and clean, unadorned terminals. Strokes stay consistently thick with minimal modulation, giving letters a sturdy, compact silhouette and strong color on the page. The slant is pronounced and consistent, and the overall construction favors simple geometric bowls and counters; apertures are relatively tight, contributing to a dense, impactful rhythm. Numerals and capitals read solid and stable, while lowercase forms remain straightforward and robust, with large, clear dots on i/j and simplified joins.
Well suited to headlines, posters, and promotional graphics where a strong, fast-moving impression is desirable. It can work for branding in sports, fitness, and action-oriented products, as well as packaging and short signage that benefits from high impact. For longer text, it performs best in short bursts (calls to action, subheads) with comfortable spacing.
The overall tone feels energetic and forward-leaning, with a confident, athletic voice. Its bold presence and strong diagonal stance suggest motion and urgency, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a dynamic oblique stance, pairing geometric simplicity with dense, bold letterforms for attention-grabbing typography. Its rounded construction and consistent weight aim for clarity and punch in display settings rather than delicate detail.
The combination of tight counters and heavy strokes creates a dark texture in paragraphs, especially at smaller sizes. The oblique angle and compact internal spaces make it most effective when given generous tracking or set at display sizes where its shapes can breathe.