Sans Normal Pegov 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Mikado' by HVD Fonts, 'Avenir Next Paneuropean' by Linotype, 'Sebino Soft' by Nine Font, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, chunky, quirky, friendly, cartoonish, approachability, humor, display impact, handmade feel, rounded, soft-edged, irregular, bouncy, bulky.
A heavy, rounded sans with compact counters and soft, irregular outlines that feel slightly hand-cut. Strokes maintain an even, low-contrast thickness, with subtly uneven terminals and asymmetric curves that create a lively rhythm across words. The proportions are generous and open, with broad bowls and simplified joins that keep letterforms bold and legible at display sizes while retaining a deliberately imperfect texture.
Best suited to headlines, posters, packaging, and branding that benefits from warmth and character. It performs well in short bursts—titles, labels, pull quotes, and signage—where its chunky forms and lively texture can be appreciated without overcrowding.
The overall tone is upbeat and humorous, with a casual, kid-friendly energy. Its wobbly geometry and chunky silhouettes suggest an informal, handmade personality rather than a polished corporate voice.
The design appears intended to deliver maximum impact with a friendly, informal voice, combining sturdy, simplified shapes with intentionally imperfect contours to evoke hand-made charm.
Round letters like O and Q read as thick rings with small inner counters, and punctuation such as the period appears oversized relative to the text, reinforcing the playful, poster-like emphasis. Numerals follow the same soft, blobby construction, keeping the set visually cohesive.