Sans Superellipse Dugih 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, clean, friendly, modern, utilitarian, approachable, clarity, modernization, softening, systematic design, readability, rounded corners, soft geometry, even texture, compact counters, straight terminals.
A geometric sans with softened, superellipse-like curves and subtly rounded corners throughout. Strokes are largely monolinear, producing an even, steady color in text, while bowls and counters lean toward rounded-rectangle geometry rather than true circles. Proportions feel compact and sturdy, with clear, open apertures and straightforward, minimally modulated joins. Figures and capitals share the same simple, robust construction, keeping spacing and rhythm consistent across mixed-case settings.
This font suits interface typography, product branding, and wayfinding where clarity and an even typographic color are important. Its rounded, geometric construction also works well for modern packaging and clean editorial display, especially in headlines, subheads, and short blocks of copy.
The overall tone is contemporary and approachable, balancing a technical, systematic feel with softened edges that reduce hardness. It reads as pragmatic and neutral, with just enough roundness to feel friendly rather than strictly industrial.
The design appears intended to provide a crisp, contemporary sans that feels systematic and efficient while using rounded superellipse forms to soften the voice. It aims for dependable readability and a cohesive geometric identity across letters and figures.
In the sample text, the type maintains strong legibility at large sizes and holds a stable, uniform texture across long lines. The rounded geometry is consistent across uppercase, lowercase, and numerals, giving a cohesive, designed-in softness without becoming playful or informal.