Sans Normal Ridoh 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children's, social, friendly, playful, casual, approachable, quirky, humanize, soften, add charm, casual tone, approachability, rounded, soft, blunt terminals, hand-drawn, informal.
A rounded sans with softened corners, blunt terminals, and a slightly hand-drawn, wobbly stroke rhythm that keeps the forms lively without becoming chaotic. Curves are generous and open, with circular bowls and smooth joins; straights have subtle tapering and minor irregularities that read as intentional. Uppercase shapes are sturdy and simple, while lowercase forms lean more bubbly and relaxed, with single-storey construction where expected and a prominent, round dot on i/j. Numerals follow the same soft geometry, with clear, friendly silhouettes and modest optical quirks that emphasize personality over strict modularity.
Well-suited to branding systems that want friendliness, as well as packaging, posters, and social graphics where character matters. It can also work for children’s or educational materials, signage for casual venues, and short UI labels where a soft, welcoming voice is desired.
The overall tone is warm and informal, suggesting a conversational voice rather than a corporate one. Its gentle rounding and slightly uneven texture create a playful, human feel that works well for upbeat or kid-friendly messaging while staying legible at typical display and short-text sizes.
The design appears intended to deliver a clean, rounded sans foundation with a deliberately informal, humanized finish. It prioritizes approachability and charm through softened geometry and subtle irregularities, aiming for a distinctive display presence without sacrificing basic readability.
Spacing appears comfortably loose, helping counters stay open and maintaining clarity in mixed-case text. Some glyphs show mild idiosyncrasies (notably in diagonals and curved joins), reinforcing the handcrafted character and giving headings a distinctive, personable cadence.