Sans Superellipse Hidak 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Korolev' by Device, 'Gibstone' by Eko Bimantara, 'Geogrotesque Sharp' by Emtype Foundry, 'Neusa Neu' by Inhouse Type, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, athletic, friendly, punchy, impact, clarity, durability, modernity, blocky, compact, rounded, sturdy, high-impact.
A very heavy, compact sans with block-like construction and rounded-rectangle curves. Counters are tight and apertures tend to be small, creating dense black shapes with a strong, even rhythm. Curved letters (C, G, O, S) lean toward superelliptical forms, while straight strokes end in clean, squared terminals with subtle rounding. The lowercase is sturdy and utilitarian, with simple single-storey forms and minimal detailing, and the numerals match the same chunky, uniform color.
Best suited for big, attention-grabbing applications such as headlines, posters, branding marks, packaging, and short display copy. It can also work for bold labels or UI accents where strong emphasis is needed, especially when set with generous spacing.
The overall tone is bold and assertive, with a straightforward, workmanlike feel. Its rounded geometry keeps it from feeling harsh, giving it a friendly, contemporary toughness suited to energetic, no-nonsense messaging.
The design appears intended to deliver maximum impact with minimal fuss: a compact, geometric-heavy sans that prints and displays with strong visual authority. Rounded-rectangle curves and simplified letterforms suggest a focus on contemporary clarity and durability rather than elegance.
The weight and tight internal spaces make the face most comfortable at larger sizes, where counters and joins have room to breathe. The design emphasizes consistent mass and simple silhouettes over fine articulation, producing strong presence and quick recognition.