Sans Normal Efnay 7 is a light, wide, low contrast, italic, tall x-height font visually similar to 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, product design, modern, airy, technical, clean, efficient, clarity, neutrality, modernization, momentum, versatility, oblique, geometric, monolinear, open apertures, rounded terminals.
A light, oblique sans with monolinear strokes and a clean geometric backbone. Curves are built from smooth, near-circular bowls with generous counters, while straights stay crisp and slightly tapered by the slant. Proportions feel expansive with open spacing and a steady rhythm across lines; round characters like O/Q/0 read very clear, and the lowercase maintains a compact, legible structure with simple, uncluttered joins. Numerals follow the same streamlined construction, keeping shapes open and consistent with the letters.
Well-suited to interface typography, dashboards, and product surfaces where a clean, unobtrusive voice is needed. It also works for contemporary branding, captions, and editorial layouts that benefit from a light, slanted sans with clear counters and an even typographic color.
The overall tone is modern and restrained, with an airy, forward-leaning motion that suggests speed and efficiency. It feels neutral and contemporary rather than expressive, giving text a crisp, technical polish without looking harsh.
The font appears intended as a contemporary oblique workhorse: streamlined geometry, consistent stroke behavior, and open forms that prioritize clarity and a sense of momentum in both short labels and longer text settings.
The design relies on broad, smooth curves and minimal modulation, which keeps texture even in longer passages. The oblique angle is consistent across caps, lowercase, and figures, helping the font maintain a cohesive, continuous flow in running text.