Sans Normal Hulog 3 is a light, narrow, monoline, upright, short x-height font.
Keywords: ui text, mobile apps, signage, packaging, editorial subheads, friendly, clean, modern, approachable, casual, clarity, approachability, everyday use, modern neutrality, rounded, soft, open, airy, simple.
A spare sans with softly rounded terminals and a consistent, even stroke that keeps the texture calm and uncluttered. Curves are built from clean circular/elliptical geometry, while joins stay straightforward and mostly orthogonal, giving the design a tidy, engineered rhythm. Counters are open and generous for the weight, and the overall proportions feel compact with modest ascender/descender reach, producing a neat line of text. Figures follow the same gentle rounding, with clear, uncomplicated shapes that align well with the lowercase style.
This font works well for interface copy, settings screens, and labels where a gentle, clean tone is needed at small to medium sizes. Its open shapes and rounded finishing also suit wayfinding, product packaging, and editorial subheads that benefit from a modern but approachable feel.
The overall tone is friendly and contemporary, with a gentle, non-assertive voice. Its rounded finishing and restrained construction make it feel approachable and informal without becoming playful or quirky. In longer text it reads as calm and everyday, suited to communication that aims to be clear and welcoming.
The design appears intended to provide a simple, contemporary sans with softened geometry for comfortable reading and a friendly presence. It prioritizes clarity and consistency across the set, offering a neutral voice that can sit quietly in UI and general-purpose text while still feeling warm and human.
The design shows a consistent softening of corners across both straight and curved strokes, which helps maintain a cohesive rhythm from capitals through numerals. Letterforms avoid dramatic contrast or exaggerated gestures, emphasizing neutrality and steady pacing in paragraphs.