Sans Other Asmir 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, kids, headlines, branding, playful, quirky, friendly, informal, chunky, friendliness, handmade, whimsy, approachability, display impact, rounded, bouncy, wonky, soft, cartoonish.
A heavy, rounded sans with softly tapered terminals and a gently irregular rhythm. Strokes are mostly monolinear but show subtle swelling and narrowing that gives letters a hand-cut, slightly wobbly silhouette. Counters are open and generous, with compact, bulb-like bowls and a generally wide, stable stance. Uppercase forms feel simplified and sturdy, while lowercase maintains clear single-storey structures and short, thick joins, producing a cohesive, casual texture in text.
Well-suited for short-form display settings such as posters, packaging, playful branding, and event graphics where warmth and personality are desired. It can also work for large subheads or pull quotes, especially when a casual, friendly tone is more important than strict typographic uniformity.
The overall tone is upbeat and approachable, with a deliberately imperfect, handmade character. Its bouncy shapes and softened corners read as friendly and humorous rather than formal or technical, suggesting a lighthearted voice that still remains legible at display sizes.
The design appears intended to deliver a bold, approachable sans voice with an intentionally quirky, handmade rhythm. It prioritizes character and charm—through softened corners, simplified construction, and gentle irregularities—while keeping letterforms clear enough for confident display reading.
Numbers and punctuation follow the same softened geometry and uneven energy, reinforcing a consistent “cut-paper” feel. The font’s weight and rounded apertures help it stay readable, while the quirky curvature and varying letter widths make it more expressive than neutral grotesks.