Sans Other Asbuw 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, branding, playful, quirky, friendly, handmade, bouncy, playfulness, approachability, handmade feel, display impact, whimsy, rounded, chunky, informal, cartoonish, wavy baseline.
A chunky, rounded sans with a lively, uneven rhythm. Strokes stay heavy and fairly uniform, with soft corners and subtly irregular contours that give the letters a hand-cut feel. Many glyphs show gentle tilts and slight baseline wobble, and several forms use asymmetrical joins and open counters that keep the texture airy despite the weight. Uppercase shapes are compact and simplified, while lowercase forms are similarly broad with single-storey constructions where expected, producing a casual, animated overall color in text.
Best suited for short, attention-getting copy such as posters, headlines, product packaging, and expressive branding. It also fits children’s materials and casual event graphics where an informal, friendly voice is desired.
The font reads as upbeat and humorous, with a deliberately imperfect, handcrafted tone. Its buoyant shapes and wiggly stance suggest friendliness and approachability rather than formality, leaning toward a lighthearted, cartoon-like voice.
Likely designed to deliver a bold, approachable display sans with intentional irregularity, mimicking hand-drawn or cut-paper lettering. The goal appears to be character and warmth over strict geometric consistency, creating a memorable, upbeat typographic presence.
In running text, the irregularities create a distinctive texture and motion, which is engaging at display sizes but can feel busy at smaller sizes or in long paragraphs. Numerals match the same rounded, hefty construction and maintain the playful, slightly off-kilter attitude.