Sans Superellipse Ubkom 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Whitney' by Hoefler & Co., 'Korb' by JCFonts, 'Prelo Condensed' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children’s media, friendly, playful, chunky, retro, approachable, friendly impact, soft geometry, display clarity, brand personality, rounded, soft corners, blunt terminals, bubbly, compact.
A heavy, rounded sans with softly squared curves and a superellipse-like construction in bowls and counters. Strokes are consistently thick with minimal contrast, and terminals are blunt with gentle rounding, giving the outlines a carved, slightly irregular feel rather than perfectly geometric precision. Uppercase forms are broad and stable with compact apertures, while lowercase shapes stay simple and sturdy, with tight, rounded counters (notably in a, e, and g). The numerals follow the same chunky, soft-cornered logic, producing a cohesive, high-impact texture in both short words and blocks of text.
Best suited to headlines, short bursts of copy, and display settings where its chunky shapes can deliver personality quickly—such as posters, packaging, logos, and playful branding systems. It can also work for children’s or family-oriented media and casual signage, especially at medium to large sizes where counters and apertures remain clear.
The overall tone is warm and informal, reading as friendly and slightly quirky. The soft, cushiony shapes and compact openings create a playful, poster-like voice that feels more human than strictly technical or corporate. It suggests a casual, upbeat attitude suited to lighthearted messaging.
The font appears designed to provide a bold, approachable display voice built from rounded-rectangle geometry—prioritizing friendly impact, strong silhouettes, and consistent softness across letters and numerals.
The design emphasizes mass and silhouette over internal openness, so letters form a dense rhythm at text sizes. Rounded joins and softened corners help prevent the weight from feeling harsh, while the wide, stable capitals add a confident, sign-like presence.