Sans Normal Rakit 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Example' by K-Type, 'Arial Nova' and 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Lyu Lin' by Stefan Stoychev, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, chunky, soft, casual, approachability, playfulness, high impact, softness, informality, rounded, blobby, warm, informal, bouncy.
A heavy, rounded sans with soft corners and gently swollen strokes that create a blobby, cushiony silhouette. Counters are relatively small and apertures tend toward closed forms, giving the letters a compact, solid color on the page. Terminals are mostly squared-off but heavily radiused, and curves are smooth and continuous with minimal sharp joins, producing a consistent, softened rhythm across caps, lowercase, and figures. Proportions are slightly irregular in a hand-shaped way, with wide round letters and narrower verticals, reinforcing an organic, approachable texture in text.
This font is a strong choice for headlines, posters, and short display copy where a friendly, chunky voice is desirable. It fits well in playful branding, packaging, event graphics, and children-oriented materials, and can also work for casual UI accents or labels when used at comfortable sizes.
The overall tone is friendly and playful, with a cozy, kid-like warmth that feels informal and approachable. Its soft geometry and dense blackness read as cheerful and energetic rather than technical or corporate, making it well-suited to lighthearted communication.
The design appears intended to deliver a high-impact, approachable sans that feels soft and handcrafted while staying simple and geometric. Its rounded corners, compact counters, and buoyant proportions prioritize personality and legibility at display sizes over a crisp, text-focused neutrality.
In continuous text the dense stroke mass and small counters can reduce openness, so it tends to read best at larger sizes or with generous spacing. The numerals match the same rounded, softened construction, maintaining a cohesive voice across alphanumerics.