Slab Contrasted Ugli 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Amasis', 'Amasis eText', and 'Polyphonic' by Monotype; 'Pratt Nova' by Shinntype; and 'LFT Etica Sheriff' and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, assertive, vintage, editorial, industrial, collegiate, impact, headline clarity, classic solidity, branding strength, chunky, blocky, bracketed, softened, high-ink.
A heavy, slab-serif design with broad proportions and sturdy, rectangular serifs. Strokes are weighty with a noticeable but controlled contrast, and the joins feel slightly softened rather than razor-sharp, giving the letters a solid, printed presence. Counters are relatively tight and shapes are compact, while the capitals remain wide and commanding. The lowercase keeps a straightforward, workmanlike construction, and the numerals match the same dense, grounded color on the page.
Best suited to headlines, display typography, and short blocks where strong impact is desired. It works well for posters, packaging, labels, and signage where a sturdy, attention-grabbing voice is needed, and it can also support bold, collegiate-leaning branding and promotional materials.
The overall tone is confident and emphatic, with a classic, slightly old-school flavor. It reads as bold and no-nonsense, evoking editorial headlines and traditional sign or poster typography with a robust, dependable attitude.
Likely designed to deliver maximum impact with a robust slab-serif structure, prioritizing strong presence and legibility at display sizes. The softened, bracketed feeling and controlled contrast suggest an intent to balance punchy weight with a familiar, traditionally printed character.
In text, the weight creates strong texture and clear word shapes, though the dark color and tighter internal spaces make it most comfortable at larger sizes. The slab serifs and broad letterforms help maintain clarity and a stable baseline rhythm in short phrases and titles.