Serif Normal Orde 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Ribelano' by Frantic Disorder, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' and 'LP Cervo' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, book covers, branding, confident, classic, scholarly, stately, authority, readability, tradition, impact, warmth, bracketed, ball terminals, robust, high ink-trap, soft curves.
A robust serif with heavy, rounded stroke endings and clearly bracketed serifs that soften the joins into stems. The design favors broad, confident curves (notably in C, G, O, and S) and substantial verticals, producing a dense, authoritative color on the page. Counters are moderate and the apertures are relatively controlled, while terminals often finish with a slight swelling or ball-like touch. Overall proportions are conventional and steady, with a sturdy baseline presence and a consistent, print-oriented rhythm.
Well suited for headlines, pull quotes, and cover typography where a firm, classic serif voice is needed. It can also work for editorial or book typography when used at comfortable sizes and with adequate spacing to keep the heavy color readable.
The tone is traditional and assertive, projecting a bookish, institutional character with a hint of old-style warmth. Its weight and rounded detailing give it a friendly authority—serious enough for formal settings, but not brittle or austere.
The design appears intended to deliver a conventional serif structure with amplified weight and softened serif joins, creating a dependable, traditional voice that remains approachable. It emphasizes presence and clarity for display-led typography while keeping familiar text-serif proportions.
In text, the strong weight and compact internal spaces create a dark, emphatic texture that suits larger sizes or generous leading. Numerals and capitals feel especially solid and display-ready, and the lowercase maintains a consistent, workmanlike cadence suited to extended copy when set with care.