Sans Normal Sudeh 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, corporate, legibility, versatility, neutrality, modernity, approachability, rounded, open counters, humanist, geometric, low stroke contrast.
A clean sans with rounded, circular construction and smooth, even strokes. Proportions are on the broad side with generous internal space, producing open counters and clear silhouettes. Curves are well controlled and slightly softened at joins, while straight strokes stay crisp and consistent. The lowercase shows a single-storey a and g, a round i/j dot, and a compact, efficient rhythm that reads evenly across text.
This font suits interface and product typography where clean shapes and open counters help maintain clarity at small to medium sizes. Its broad, even color also works well for branding systems, headings, wayfinding, and general-purpose editorial layouts where a modern sans is needed without excessive character.
The overall tone is modern and approachable, balancing neutrality with a gentle friendliness from its rounded forms. It feels contemporary and practical rather than stylized, projecting clarity and calm confidence.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and a smooth, rounded visual cadence. Its restrained detailing and consistent geometry suggest a focus on dependable everyday use across both display and text contexts.
Round letters like O, C, and G are notably near-circular, reinforcing a geometric backbone, while diagonals (A, V, W, X) remain sturdy and stable. Numerals are straightforward and legible with consistent weight and generous spacing, supporting clear text setting.