Sans Normal Atmub 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype, 'Possible' by K-Type, 'Arazatí' by TipoType, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui text, web text, editorial, presentations, branding, neutral, modern, clean, friendly, functional, clarity, versatility, neutrality, modernity, readability, geometric, monolinear, open apertures, rounded terminals, balanced proportions.
This typeface is a clean, monolinear sans with broadly geometric construction and smooth, even curves. Round letters are close to circular with consistent stroke thickness, while straights and diagonals stay crisp and stable. Terminals are generally straight and unembellished, and counters remain generous, helping maintain clarity at text sizes. The numeral set follows the same simple, even rhythm, with clear, straightforward shapes and minimal stylization.
It performs well for interface copy, web and app typography, and general-purpose editorial text where a steady, even texture is important. The clean shapes and open counters also make it suitable for presentations, signage, and straightforward brand systems that prioritize legibility over personality.
Overall, the tone is neutral and contemporary, with a quietly friendly feel coming from the rounded bowls and open interior spaces. It reads as practical and direct rather than expressive, suited to communication that wants to feel clear and unobtrusive.
The design appears intended as a dependable, general-use sans: geometric enough to feel modern, but restrained enough to function comfortably in continuous reading. Its consistent stroke weight and uncomplicated detailing suggest an emphasis on clarity, versatility, and a calm typographic voice.
Uppercase forms lean slightly geometric (notably the round letters), while lowercase keeps a simple, workmanlike structure with plain joins and uncomplicated details. Spacing appears comfortable and consistent in the paragraph sample, supporting smooth line-to-line texture without calling attention to itself.