Sans Normal Boguz 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Qubo' by Hoftype, 'Nietos' by Melvastype, 'Kaluny Pro' by Muykyta, 'Core Gothic N' by S-Core, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body copy, brand systems, editorial, signage, clean, modern, neutral, friendly, corporate, legibility, versatility, clarity, modernity, rounded, open apertures, geometric, even rhythm, minimal.
A clean, rounded sans with simple geometric construction and evenly weighted strokes. Curves are smooth and broadly circular, with open apertures and generous counters that keep letterforms clear at text sizes. Terminals are mostly straight or softly squared, and overall spacing feels steady and uncluttered, producing a calm, consistent rhythm across both uppercase and lowercase.
This font suits interface copy, product typography, and general-purpose editorial text where clarity and consistency are priorities. Its open shapes and restrained detailing also make it a solid option for wayfinding, dashboards, and straightforward branding applications that need a clean, modern voice.
The tone is modern and neutral with a mildly friendly warmth from the rounded forms. It reads as practical and dependable rather than expressive, aligning well with contemporary, no-nonsense visual systems.
The design appears intended as a versatile workhorse sans: unobtrusive, highly legible, and visually balanced, with rounded geometry that adds approachability without sacrificing clarity.
Uppercase forms are straightforward and symmetrical, while the lowercase keeps a single-storey "a" and a simple "g," reinforcing a contemporary, approachable feel. Numerals match the same rounded, geometric logic for a cohesive texture in mixed text and UI-like contexts.