Sans Normal Ogdu 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Pulp Display' by Spilled Ink, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, modern, confident, friendly, clean, utilitarian, clarity, impact, modernity, approachability, geometric, rounded, blocky, high legibility, open counters.
A solid, geometric sans with broad, even strokes and strongly rounded bowls. Curves are built from clean circular/elliptical arcs, while joins and terminals stay simple and mostly square, producing a sturdy, contemporary texture. The uppercase forms are compact and stable, with straightforward diagonals in A, K, V, W, X and a near-circular O; the lowercase maintains clear, open counters and a two-storey g, giving the rhythm a pragmatic, text-ready feel. Figures are straightforward and heavy, with an oval 0 and balanced, sign-like silhouettes that hold up well at size.
This font suits headlines, posters, and branding systems that need a clear, contemporary sans with strong presence. It should also perform well for short UI labels, signage-style text, and packaging where quick recognition and consistent rhythm matter.
The overall tone is direct and modern, with a friendly approachability created by rounded forms and open counters. Its weight and simplicity read as confident and dependable, leaning toward a functional, contemporary voice rather than decorative expressiveness.
The design intention appears to be a dependable, geometric workhorse with an approachable edge: circular construction for a modern feel, paired with simple terminals and robust shapes for clarity and impact in display and supporting text roles.
Spacing appears generous enough to keep dense settings from clogging, and the round forms stay consistent across letters and numerals. The sample text shows a strong, even color on the page, suggesting it is well suited to emphatic settings where clarity is prioritized.