Sans Normal Irhi 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Rooney Sans' by Jan Fromm, 'Trust Sans' by Lechuga Type, 'Mato Sans' by Picador, 'Knedle' by Sudetype, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, retro, punchy, casual, impact, approachability, retro flavor, energy, rounded, bouncy, soft corners, compact counters, heavy joins.
A heavy, slanted sans with rounded geometry and smooth, inflated strokes. Forms are built from broad curves and soft corners, with compact counters and tightly drawn apertures that keep the color dense. Terminals are blunt and friendly rather than sharp, and the overall rhythm feels springy, with subtle irregularities in width and spacing that read as intentionally casual. Numerals follow the same chunky, rounded construction, emphasizing bold silhouettes and quick recognition.
Best suited to display applications where bold presence is needed—headlines, posters, storefront-style signage, and brand marks. It also fits packaging and promotional graphics that benefit from a friendly, energetic voice, especially when set with generous tracking and ample line spacing.
The font conveys an upbeat, approachable tone with a touch of retro signage energy. Its thick, cushioned shapes and lively slant feel informal and personable, leaning toward fun, expressive messaging rather than restrained neutrality.
Likely designed to deliver maximum visual impact with a warm, informal character. The rounded, chunky construction and consistent slant suggest an intention to evoke lively, retro-leaning display typography while remaining straightforward and legible for short bursts of text.
In longer lines, the dense strokes and small interior spaces create strong texture and high impact, especially at display sizes. The slant and rounded joins give it a forward, energetic flow, while the simplified detailing keeps characters readable in short headlines and logos.