Sans Normal Irha 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Round' by Artegra, 'Muller Next' by Fontfabric, and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social ads, playful, retro, friendly, bouncy, chunky, attention, approachability, energy, brand voice, display impact, rounded, soft, blobby, informal, cartoonish.
A heavy, rounded italic sans with soft, bulbous terminals and a noticeably forward-leaning stance. Forms are built from broad curves and gently pinched joins, creating a slightly “squashy” silhouette rather than crisp geometric precision. Counters are compact and apertures tend to be small, giving letters a dense, ink-trap-free feel at display sizes. The lowercase shows single-storey construction for a and g, with short, stout extenders and rounded dots on i/j; overall spacing reads roomy but the internal shapes remain tight for a bold, poster-like rhythm.
Best suited for high-impact display typography such as headlines, posters, packaging callouts, and logo wordmarks where a warm, playful voice is desired. It also fits short marketing lines and social media graphics that benefit from bold, rounded letterforms and an energetic italic rhythm.
The overall tone is upbeat and approachable, with a lively slant that feels energetic rather than formal. Its rounded weight and soft corners evoke a retro, cartoon-adjacent friendliness suited to fun-forward branding and casual messaging.
The design appears intended to deliver maximum visual punch while staying friendly and soft-edged, pairing a strong, rounded mass with a consistent italic motion for dynamic display setting. Its simplified, single-storey lowercase and compact counters reinforce an informal, characterful look optimized for attention-grabbing use.
The italic angle is consistent across caps, lowercase, and figures, and the numerals follow the same rounded, padded construction for a cohesive texture. The sample text demonstrates strong word-shape presence and high impact, though the tight counters and small apertures suggest it will feel most comfortable at larger sizes where interior spaces can breathe.