Sans Superellipse Otkey 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui labels, modern, confident, friendly, utilitarian, techy, modern branding, geometric clarity, compact impact, industrial cleanliness, rounded, blocky, geometric, compact, clean.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Curves read as superelliptical rather than perfectly circular, producing squarer bowls in letters like C, O, and G, and a compact, efficient rhythm across words. Strokes are largely uniform with minimal modulation, and terminals are cleanly cut, giving the forms a sturdy, engineered feel. The lowercase is straightforward and compact, with single-storey a and g, short joins, and simple, robust counters; numerals follow the same blunt, rounded geometry for strong presence in display sizes.
This style suits bold headlines, brand wordmarks, packaging, and poster typography where a compact, modern punch is desirable. It can also work for UI labels, navigation, and short-form interface text where sturdy shapes and consistent geometry help maintain clarity at small-to-medium sizes.
The overall tone is contemporary and no-nonsense, with a friendly edge from the rounded geometry. It feels confident and practical, leaning toward a tech-forward, industrial cleanliness rather than expressive or calligraphic personality.
The design appears intended to deliver a contemporary geometric voice built on rounded-rectangle forms, prioritizing solidity, consistency, and a compact footprint. It aims for a clean, approachable presence that still reads as purposeful and engineered.
The squarish rounds and tight apertures create high visual density, which enhances impact in headlines but can feel compact in longer lines. The ampersand and punctuation maintain the same blunt, rounded logic, keeping the system cohesive.