Sans Normal Efdat 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, marketing, presentations, clean, modern, friendly, casual, airy, readability, contemporary tone, softness, versatility, forward motion, humanist, rounded, open, slanted, minimal.
A slanted sans with rounded, open forms and a smooth, low-contrast stroke. Curves are generous and broadly elliptical, with softened terminals and a clear, even rhythm across text. Counters read spacious and open, and proportions feel balanced without becoming geometric-stiff; diagonals and joins stay crisp while maintaining an overall gentle texture. Numerals follow the same rounded, open construction for consistent color in mixed text.
Well-suited to editorial blurbs, product copy, and brand systems that want a modern, personable tone. The open construction and even texture make it a solid option for UI and presentation typography where a slanted sans can add emphasis without resorting to bold weight.
The overall tone is contemporary and approachable, with a calm, unobtrusive voice. Its soft curves and steady cadence give it an informal, friendly feel while still reading as tidy and composed.
Likely designed to provide a contemporary italicized sans that stays readable and friendly in continuous text. The emphasis appears to be on open counters, smooth curves, and a consistent, uncluttered rhythm for versatile everyday use.
In longer text the slant creates forward motion and a slightly editorial cadence, while the open apertures help preserve clarity. The design favors smooth continuity over sharp calligraphic emphasis, producing a clean, uniform texture at paragraph sizes.