Sans Normal Mykem 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Founder' by Serebryakov, 'NeoGram' by The Northern Block, 'Boring Sans' by Zetafonts, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, sturdy, playful, impact, approachability, display clarity, modern geometry, blocky, rounded, soft corners, compact counters, high impact.
A heavy, wide sans with rounded outer curves and subtly softened corners that keep the forms from feeling rigid. Strokes are consistently thick with smooth, geometric bowls and relatively tight internal counters, creating dense black shapes and strong silhouette readability. Terminals are clean and mostly straight, while letters like C, G, S, and the numerals show generous curvature and a slightly squarish roundness. The lowercase is sturdy and compact, with simple, single‑storey shapes and minimal modulation, producing an even, poster-like rhythm in text.
This font is best suited to display use: headlines, posters, signage, and brand marks where maximum visibility and a strong typographic voice are needed. It can also work well on packaging and promotional graphics, especially when short phrases need to read quickly at a distance or against busy backgrounds.
The overall tone is confident and approachable, mixing muscular weight with rounded, friendly geometry. It carries a mild retro/advertising feel—assertive and attention-grabbing without becoming harsh—making it suitable for upbeat, high-energy messaging.
The design appears intended to deliver a high-impact, modern geometric sans look with softened edges for approachability. Its wide stance and compact counters suggest a focus on bold, legible display typography that holds up in large sizes and attention-driven contexts.
In running text, the heavy color and tight counters emphasize impact over delicacy, and the wide proportions give headlines a stable, planted presence. The letterforms maintain a consistent geometric logic across caps, lowercase, and figures, helping the style feel unified in dense, all-caps settings and large display lines alike.