Sans Normal Ambuf 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio and 'Duplet Open' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui design, branding, wayfinding, headlines, packaging, clean, modern, friendly, neutral, straightforward, clarity, versatility, legibility, neutrality, accessibility, open counters, smooth curves, plain terminals, stable rhythm, roomy spacing.
A modern sans with broadly rounded, circular forms and an even, steady rhythm. Strokes are consistent and smooth, with open counters and generous apertures that keep letters clear at a glance. Proportions lean roomy and slightly expansive, with round characters (like O and 0) reading full and stable; terminals are plain and unadorned, reinforcing a straightforward, functional look.
Well-suited to interface design, product labeling, dashboards, and wayfinding where quick recognition matters. It also works effectively for brand systems seeking a modern, non-distracting voice, as well as editorial subheads and marketing copy where a friendly but controlled sans is needed.
This typeface feels clean, contemporary, and pragmatic, with a calm neutrality that reads as confident rather than expressive. Its rounded joins and smooth curves add a friendly, approachable tone while still staying businesslike and professional.
The design appears aimed at a general-purpose, highly legible sans that stays out of the way while maintaining a contemporary, approachable character. Its consistent stroke behavior and open shapes suggest an emphasis on clarity across a wide range of sizes and contexts, from UI text to larger display settings.
The numerals appear simple and sturdy, matching the letterforms’ rounded geometry and maintaining strong readability. Overall spacing and counters feel intentionally open, helping prevent dark spots in continuous text and keeping the texture even in paragraphs.