Serif Other Iddu 2 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, book covers, packaging, posters, branding, whimsical, storybook, vintage, ornate, theatrical, add ornament, evoke vintage, create charm, display impact, storybook tone, swashy, curly terminals, ball terminals, bracketed serifs, calligraphic.
A decorative serif with pronounced stroke contrast and generous letterfit, featuring bracketed wedge-like serifs and distinctive curled terminals. Many capitals carry small swash-like hooks and inward spirals, while several lowercase forms show teardrop/ball terminals and softly flared strokes. Curves are smooth and controlled, counters stay fairly open, and the overall rhythm alternates between sturdy verticals and expressive finials that add texture without turning fully script-like.
Best suited for display applications where the curled terminals can be appreciated: headlines, titling, book covers, event posters, boutique packaging, and brand marks that want a whimsical vintage feel. It can work for short passages in larger sizes, but the ornamental caps and terminals are likely to be most effective when used sparingly or for emphasis.
The tone feels playful and theatrical, with a slightly antique, print-era charm. Its curled terminals and embellished capitals suggest a storybook or boutique sensibility—more characterful than formal—while still reading as a serif text face at display sizes.
The design appears intended to merge a classic serif foundation with ornamental, swashy detailing to create a distinctive, old-world display voice. The consistent use of curled terminals across letters and figures suggests an emphasis on charm and recognizability in attention-grabbing settings.
Uppercase letters are notably more embellished than the lowercase, giving mixed-case settings a lively contrast between straightforward text color and decorative accents. Numerals echo the same curled, calligraphic finishing, helping headlines and titling maintain a consistent ornamental voice.