Serif Normal Veluv 14 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, luxury branding, posters, elegant, refined, fashion, classic, premium tone, editorial impact, display elegance, modern classic, delicate, crisp, sharp, airy, calligraphic.
This typeface shows a high-contrast serif construction with hairline-thin horizontals and connecting strokes paired against more substantial verticals. Serifs are fine and sharply finished, with a distinctly modern, chiseled feel rather than soft bracketing. Curves are smooth and controlled, and terminals often end in tapered, knife-like points, giving the overall texture a crisp, polished rhythm. Proportions are balanced with a moderate x-height, and the figures appear lining, matching the uppercase presence for display and text-like settings at larger sizes.
It performs especially well in magazine layouts, headlines, pull quotes, and other editorial contexts where high contrast can add a sense of refinement. The clean, modern serifs and crisp detailing also suit luxury branding applications such as beauty, fashion, jewelry, and premium packaging, particularly at display sizes where its hairlines can be appreciated.
The overall tone is poised and luxurious, evoking fashion and premium editorial typography. Its sparkling contrast and precise details feel formal and sophisticated, with a quiet drama that reads as contemporary-classic rather than ornate.
The design appears intended to deliver a contemporary, high-fashion serif voice: elegant and readable at display sizes, with disciplined proportions and carefully controlled contrast. Its sharp finishing and refined curves suggest a focus on premium aesthetics and editorial impact rather than rugged everyday text economy.
At larger sizes the hairlines read with striking finesse, while the sharp joins and thin cross-strokes create a bright, high-end page color. The letterforms maintain consistent contrast behavior across uppercase and lowercase, and the shapes keep a restrained, minimal ornamentation that emphasizes cleanliness over flourish.