Slab Normal Abkam 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, book design, magazines, branding, bookish, traditional, calm, trustworthy, readability, versatility, editorial tone, sturdy clarity, bracketed, slab serif, vertical stress, open counters, rounded terminals.
This typeface is a clean slab serif with bracketed, rectangular serifs and an even, steady stroke rhythm. The letterforms show softly rounded joins and corners, giving the slabs a slightly cushioned feel rather than a sharp, mechanical cut. Proportions are balanced with moderate apertures and open counters, and the curves (C, G, O, Q) read smooth and regular. The lowercase has simple, familiar construction with single‑storey a and g, a compact, unobtrusive f, and a clear, workmanlike t; numerals are straightforward and legible with consistent color and spacing.
It suits book and magazine typography, essays, and other reading-first layouts where a stable, even texture is important. The clear shapes and sturdy serifs also make it appropriate for understated branding, institutional materials, and headings that need structure without loud personality.
The overall tone is practical and composed, with a gentle traditionalism that feels comfortable in long-form settings. Its slab serifs add a subtle authority and structure without becoming heavy or overtly decorative, creating a quietly editorial, dependable voice.
The design appears intended as a versatile slab serif for everyday typography: familiar forms, controlled rhythm, and restrained details that prioritize readability and consistency across mixed-case text and numerals.
Diagonal letters like V, W, X, and Y keep crisp geometry while the serif treatment maintains a consistent baseline presence. The Q’s tail is distinctive but restrained, and the punctuation and spacing in the sample text suggest a measured, readable texture at text sizes.