Sans Normal Mide 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, cartoon, display impact, playful tone, brand presence, retro feel, soft corners, compact counters, bulbous, heavyweight, blocky.
This typeface uses very heavy, rounded-rectangle forms with softened corners and broadly geometric construction. Strokes are consistently thick and low in modulation, with compact inner counters that read as punched-out shapes, especially in O/0 and the bowls of B, P, and R. Terminals are blunt and squared-off rather than tapered, and the overall silhouette feels slightly uneven and bouncy due to varying internal shapes and widths across characters. The lowercase keeps a sturdy, simplified build with single-storey a and g, short ascenders/descenders, and a generally squat, poster-oriented rhythm.
It performs best in short, high-impact settings such as headlines, posters, logo wordmarks, and packaging where its chunky forms can read clearly. It can also work for signage or playful branding that benefits from a strong silhouette, but longer passages will typically need larger sizes and added spacing for comfort.
The font conveys a bold, approachable personality with a cartoonish, mid-century display flavor. Its chunky weight and rounded geometry create a friendly, humorous tone that feels energetic and attention-seeking rather than formal or technical.
The design appears intended as a bold display sans with soft, geometric shapes that prioritize immediate visual impact and a friendly character. It favors simplified constructions and dense stroke weight to create an iconic, poster-ready look.
At text sizes the tight counters and dense color make it most legible when given generous tracking and line spacing. The punctuation and small details (like dots and apertures) appear intentionally simplified, reinforcing a strong, graphic presence in large settings.