Sans Normal Mido 9 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, stickers/merch, playful, chunky, retro, bouncy, friendly, high impact, friendly display, retro flavor, playful branding, rounded, soft corners, bulky, cartoonish, high-impact.
A heavy, rounded sans with bulbous curves, softened corners, and slightly irregular, hand-cut-looking geometry. The strokes are thick and compact with tight internal counters, giving letters a dense, ink-heavy presence. Curved forms (C, O, S) lean toward circular construction, while straight-sided letters (E, F, H, N) use broad verticals and blunt terminals. The overall rhythm feels slightly wavy and elastic rather than rigidly mechanical, with noticeable width variation from glyph to glyph and simplified, blocky figures.
Best suited for display applications such as headlines, posters, packaging, and logo wordmarks where its heavy, rounded shapes can carry personality. It also works well for playful branding, event graphics, and merchandise designs that need high impact with a friendly tone.
The font reads loud and upbeat, with a humorous, retro sign-painting energy. Its rounded massing and quirky joins make it feel approachable and informal, leaning toward cartoon and novelty without becoming chaotic. The tone is attention-grabbing and confident, suited to messages meant to feel bold, fun, and immediate.
The design appears intended as a characterful, high-impact display sans that prioritizes bold silhouette and playful rhythm over neutral readability. Its rounded, inflated forms and slightly irregular shapes suggest a deliberate retro/novelty direction for branding and attention-focused typography.
At text sizes the dense interiors and small counters can darken quickly, especially in letters like a, e, s, and g; it benefits from generous tracking and shorter line lengths. The numerals are similarly chunky and simplified, matching the display-first voice of the alphabet.