Sans Normal Opmiw 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Flexo Soft' by Durotype; 'Bosis' by Monotype; 'NuOrder' by The Northern Block; 'Fuse', 'Fuse V.2', and 'Fuse V.2 Printed' by W Type Foundry; and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, brand voice, display strength, rounded, soft terminals, compact caps, open counters, high legibility.
A heavy, rounded sans with smooth, continuous curves and softly finished terminals. The forms lean on circular geometry—especially in C, G, O, and the numerals—paired with sturdy verticals that keep the texture even and emphatic. Uppercase proportions read compact and blocky, while the lowercase shows a single-storey a and g, a small-shouldered r, and generally open counters that help the dark weight stay readable. The numeral set follows the same friendly, rounded construction, with a notably curved 2 and a simple, robust 1, creating a cohesive, contemporary rhythm across text.
Well suited to headlines, posters, and identity systems where strong presence and friendliness are important. It also fits packaging and signage that benefits from high contrast against backgrounds and quick character recognition, and can work for short UI labels or calls-to-action when a bold, approachable tone is desired.
The overall tone is warm and personable, with a confident, upbeat voice. Rounded details and generous curves keep it from feeling severe, giving it an inviting, slightly playful character that still reads as modern and purposeful.
The design appears aimed at delivering maximum impact with a welcoming, rounded voice: a sturdy sans for modern communication that balances bold visibility with soft, human-friendly curves.
The weight creates strong word shapes and clear emphasis at display sizes, while the open apertures and clean joins support readability in short text. The consistent rounding across letters and figures gives it a cohesive, brand-forward presence.