Sans Normal Olnib 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Averta Standard PE' by Intelligent Design, 'Basic Sans Cnd' by Latinotype, 'Nusara' by Locomotype, 'PTL Attention' by Primetype, 'Cebreja' by Rafaeiro Typeiro, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, approachability, clarity, impact, modernity, brand voice, rounded, soft terminals, geometric, compact, high legibility.
A heavy, rounded sans with smooth, continuous curves and softly finished terminals. Strokes are broadly even with minimal modulation, and bowls/counters tend toward near-circular geometry, giving letters a clean, compact silhouette. Uppercase forms read sturdy and blocky while maintaining rounded edges; lowercase maintains a clear, utilitarian structure with single-storey shapes where expected and open apertures that help separation at display sizes. Figures are simple and robust, with broad forms that hold up well in large-scale settings.
Works best for display typography where strong presence and quick readability are needed—headlines, posters, brand marks, packaging, and wayfinding-style signage. It can also serve for short blocks of text in marketing contexts where a warm, modern voice is desired.
The overall tone is friendly and contemporary, with a confident, no-nonsense solidity. Rounded geometry and generous curves keep it from feeling harsh, lending an approachable, slightly playful character suited to upbeat communication.
The design appears intended to deliver a bold, approachable sans that combines geometric roundness with practical legibility. Its consistent stroke treatment and softened details suggest a focus on clear communication with a contemporary, friendly feel.
In the text sample, the weight produces strong color on the page and tightens word shapes, making it most comfortable in headlines, short paragraphs, and punchy statements. Curved letters (C, G, O, S) and rounded joins set the dominant rhythm, while diagonals (A, V, W, X) stay clean and stable without introducing sharpness.