Sans Normal Ombab 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', 'Helvetica World', 'Neue Helvetica', 'Neue Helvetica Georgian', 'Neue Helvetica Paneuropean', 'Neue Helvetica Thai', and 'Neue Helvetica World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, ui labels, modern, straightforward, confident, utilitarian, clean, clarity, impact, versatility, modern branding, functional display, geometric, monolinear, compact, sturdy, high legibility.
A heavy, geometric sans with monolinear strokes and crisp, squared terminals. Curves are smooth and broadly circular, while joins and corners stay clean and relatively sharp, producing a sturdy, compact texture. Counters are open and simply drawn, with a consistent rhythm across uppercase and lowercase that reads evenly in dense settings. The numerals follow the same simplified construction, with round forms kept full and verticals kept firm for clear, no-nonsense silhouettes.
Well-suited for headlines, titles, and short blocks of text where a strong, clean presence is needed. The sturdy forms and clear numerals also fit signage, packaging callouts, and interface labels, especially when emphasis and readability at a glance matter.
The overall tone is modern and direct, emphasizing clarity and impact over personality-driven detailing. It feels confident and workmanlike, with a familiar contemporary voice that suits strong messaging and practical communication.
The design appears intended as a dependable, contemporary sans that delivers high impact with minimal stylistic distraction. Its simplified geometry and consistent stroke behavior suggest a focus on versatility for branding and display applications where clarity and firmness are key.
The uppercase set appears particularly stable and blocky, while the lowercase maintains straightforward shapes with minimal flourish, keeping wordforms predictable. The weight and compact spacing tendencies create solid color in paragraphs, making it effective where bold presence and quick scanning are priorities.