Sans Normal Ihdum 10 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children's media, friendly, playful, casual, soft, approachability, playfulness, informality, human touch, rounded, bubbly, hand-drawn, chunky, informal.
A rounded sans with chunky strokes and softly swollen terminals, giving each letter a pillowy, hand-drawn feel. Curves dominate the construction, with open bowls and generous internal counters that keep the texture airy despite the heavy weight. Straight elements are slightly relaxed rather than rigid, and many joins show subtle tapering or brush-like modulation, contributing to an organic rhythm. Widths vary noticeably across glyphs, producing a lively, uneven cadence that reads as intentionally informal.
Works best for short to medium-length display settings where personality is desired: headlines, posters, packaging, casual branding, and playful UI moments. It can also suit children’s media, event promos, and social graphics where a friendly, approachable voice is important.
The overall tone is warm and approachable, with a lighthearted, kid-friendly energy. Its bubbly shapes and relaxed rhythm feel conversational and unpretentious, leaning toward fun signage and upbeat messaging rather than formal communication.
The font appears designed to deliver a cheerful, informal sans style with rounded, cushiony forms and a hand-rendered flavor. Its varied widths and soft terminals suggest an intention to feel human and expressive while remaining clean enough for clear display reading.
The design maintains consistent roundness across capitals, lowercase, and figures, with simplified forms that prioritize friendliness over strict geometric precision. Numerals follow the same soft, inflated logic and appear designed to blend seamlessly with text rather than stand apart as technical lining figures.