Slab Contrasted Ihwu 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'MVB Dovetail' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, retro, confident, sporty, editorial, lively, impact, momentum, retro appeal, display clarity, bracketed, chunky, rounded, bouncy, display.
This typeface features heavy, bracketed slab-like serifs paired with an italic, forward-leaning construction. Strokes are dense and broadly proportioned, with rounded joins and softened corners that keep the weight from feeling harsh. The rhythm is energetic and slightly bouncy, with open counters and sturdy terminals that maintain clarity at larger sizes. Numerals and capitals carry a strong, blocky presence, while the lowercase adds more fluidity and movement, especially in the curved forms.
Best suited to headlines, short decks, and prominent copy where a dense, energetic texture is an asset. It can work well for branding and packaging that wants a vintage-meets-athletic feel, and for posters or cover treatments that need immediate presence. In longer passages it will feel very assertive, so it’s most effective when used with generous spacing and hierarchy support.
The overall tone feels bold and upbeat, mixing classic print weight with a sporty, retro slant. It reads as assertive and friendly rather than formal, giving text a sense of motion and punch. The combination of chunky slabs and italic momentum suggests a voice that’s attention-grabbing and confident.
The design appears intended to deliver maximum impact through weight and slabbed structure while using an italic stance to add speed and personality. It aims for a vintage editorial/sports display flavor that remains legible and consistent across capitals, lowercase, and numerals.
The italics are not merely obliqued; the shapes appear drawn for the slant, with emphasized entry/exit strokes and pronounced serif bracketing that helps letters connect visually across words. The texture in paragraphs is dark and compact, producing strong headline impact while still preserving recognizable letterforms.