Sans Normal Efbiy 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Quiet Sans' by Dharma Type (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, packaging, modern, clean, friendly, dynamic, airy, clarity, approachability, contemporary tone, motion, rounded, geometric, open apertures, soft terminals, even rhythm.
This typeface is a slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes stay even and calm, with soft terminals and a consistent, unbroken rhythm across caps, lowercase, and numerals. Counters are open and generous, and the forms lean with a steady forward angle that feels controlled rather than cursive. Overall spacing reads balanced and breathable, supporting clear word shapes in running text.
It works well for interface typography, product pages, and brand systems that want a clean, contemporary voice with a bit of motion. The open shapes and even rhythm also support short editorial passages, captions, and marketing copy where readability and a friendly tone are both important.
The overall tone is modern and approachable, with a gentle, upbeat energy created by the forward slant and rounded forms. It feels contemporary and informal without becoming playful or quirky, making it well suited to friendly brand voices and clean editorial settings.
The design appears intended to deliver a modern sans that stays highly legible while adding a subtle sense of forward movement. Its rounded geometry and restrained detailing suggest a focus on clarity, versatility, and a welcoming character across display and text sizes.
Round letters like O and 0 read as smooth ovals, while the numerals keep a simple, streamlined structure that matches the letterforms. The italic posture is consistent across the set, giving a cohesive sense of motion in both headlines and text.