Sans Normal Abbaz 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, packaging, modern, clean, friendly, dynamic, neutral, everyday legibility, contemporary tone, subtle emphasis, approachability, humanist, oblique, open apertures, rounded terminals, soft curves.
A smooth, oblique sans with gently rounded joins and largely monoline strokes. Forms lean consistently to the right, with broad circular construction in counters (notably in O/o/0) and open apertures that keep letters airy. Terminals are clean and understated, and curves dominate over sharp corners, giving the design a soft, contemporary texture. Uppercase proportions are steady and simple, while lowercase shapes stay compact and readable with a balanced, moderate x-height and even spacing.
This font suits interface labels, product UI, and general-purpose communication where a modern oblique voice is useful without becoming overly stylized. It also works well for branding and packaging needing a clean, friendly tone, and for editorial subheads, pull quotes, or presentation typography where the slant can add emphasis while keeping clarity.
The overall tone is contemporary and approachable, combining a clean sans voice with a light sense of motion from the slant. It feels friendly rather than technical, and neutral enough to sit behind content without calling excessive attention to itself.
The design appears intended as a versatile, contemporary oblique sans: legible in continuous text, visually smooth, and slightly energized through its consistent rightward lean. Its rounded construction and open shapes aim to keep the texture light and approachable while remaining broadly usable.
The slant is noticeable across both letters and numerals, creating a cohesive forward rhythm in text. Figures appear straightforward and workmanlike, matching the round, open construction of the letters and maintaining consistent color in running copy.