Sans Normal Askum 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, handmade, casual, youthful, human touch, approachability, playful display, casual readability, rounded, bouncy, quirky, informal, soft.
A rounded, monoline sans with a hand-drawn finish and gently irregular curves. Strokes keep an even thickness overall, while terminals are softly blunted and shapes lean on circular bowls and open apertures. Proportions are slightly inconsistent in a deliberate way, with a lively baseline and varied widths that give the alphabet a bouncy rhythm. The lowercase has single-storey forms and simple, open construction, and the numerals are similarly rounded with friendly, informal contours.
Well suited to headlines, posters, and branding where a friendly, informal voice is desirable. It can work nicely for children’s materials, playful packaging, invitations, and social graphics, especially at medium to large sizes where the rounded forms and quirky rhythm read clearly.
The font communicates an approachable, upbeat tone with a whimsical, doodled personality. Its slight wobble and softened geometry feel conversational and human rather than technical, lending warmth and charm to short messages and headings.
The design appears intended to blend simple geometric sans construction with a hand-drawn looseness, prioritizing warmth and personality over rigid consistency. It aims to be easygoing and readable while adding a distinctive, playful texture to display typography.
In text, the irregularity becomes part of the texture: counters and curves don’t repeat perfectly, which increases character but can reduce strict typographic uniformity. Dots and small details are compact and rounded, reinforcing the casual, hand-rendered impression.