Sans Contrasted Takoj 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, friendly, playful, poster, high impact, warmth, nostalgia, readable display, soft corners, compact, ink-trap like, bulb terminals, rounded joins.
A heavy, compact display face with softly rounded corners and subtly tapered strokes. Letterforms show noticeable modulation: verticals tend to read fuller while joins and curves pinch slightly, creating an ink-trap-like dark/light rhythm at counters and intersections. Curves are broad and smooth, with circular bowls that feel slightly flattened, and terminals often finish in gentle bulb or wedge-like ends rather than sharp cuts. The overall texture is dense and punchy, with sturdy uppercase and a robust lowercase that maintains clear differentiation at small-to-medium sizes.
Best suited for headlines, short text, and display settings where strong color and character are desirable—posters, packaging, labels, event graphics, and storefront or wayfinding signage. It can also work for branding and logo wordmarks that want a retro, friendly punch, while longer paragraphs may feel heavy due to the dense texture.
The tone is bold and upbeat, leaning nostalgic and hand-set in spirit without becoming casual or script-like. Its softened edges and chunky forms make it feel welcoming and slightly quirky, well suited to attention-grabbing headlines that want warmth rather than severity.
The design appears intended to deliver maximum impact with a warm, approachable voice, combining sturdy sans structure with controlled contrast and softened terminals. The modulation and slightly pinched joins suggest an effort to keep forms open and lively while maintaining a solid, poster-ready silhouette.
Counters are relatively tight, increasing color and impact; openings in forms like C, S, and e stay readable due to the clear stroke modulation. Numerals match the letterforms in weight and roundness, delivering strong presence for short numeric strings and pricing.