Sans Normal Lirub 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Identidad' by Punchform, 'Lyu Lin' by Stefan Stoychev, 'Peter' by Vibrant Types, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports identity, packaging, sporty, assertive, modern, dynamic, confident, impact, momentum, modern branding, display clarity, athletic tone, slanted, heavy, rounded, blunt, geometric.
A heavy, right-slanted sans with broad proportions and smooth, rounded curves throughout. Strokes stay largely uniform in thickness, giving the forms a solid, blocky presence, while corners are softened rather than sharply cut. Counters are generous and clean, and the overall drawing favors simple geometric construction with compact joins and minimal detailing. The lowercase shows a sturdy, straightforward rhythm with rounded bowls and a single-storey feel where applicable, keeping the texture dense and highly legible at larger sizes.
Best suited to display settings where impact and speed are desirable—headlines, posters, sports and fitness branding, bold packaging, and attention-grabbing UI or marketing callouts. The combination of width and weight makes it particularly effective for short phrases, logos, and large-format typography.
The overall tone is energetic and forceful, combining a sporty forward-lean with a confident, no-nonsense weight. It reads contemporary and performance-oriented rather than delicate or refined, projecting impact and momentum.
The design appears intended to deliver maximum punch with a modern, athletic slant, prioritizing clarity and immediacy over nuance. Its geometric, rounded construction suggests an aim for broad usability in contemporary branding and promotional typography.
The italic angle is pronounced enough to create clear motion in headlines, while the wide set and large counters help prevent the heavy weight from closing up. Numerals match the letters in mass and simplicity, maintaining a consistent, sturdy color in mixed text.