Sans Normal Buloy 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, neutral, modern, clean, functional, approachable, legibility, versatility, neutrality, modernity, clarity, geometric, monolinear, open apertures, rounded terminals, balanced.
This is a clean, geometric sans with largely monolinear strokes and smooth, circular curves. Proportions are balanced and straightforward, with round counters and open apertures that keep letters clear at text sizes. Terminals are mostly plain and gently rounded, and curves transition smoothly into straights, producing an even rhythm across words. Uppercase forms are simple and sturdy, while lowercase shapes stay conventional and readable, with a single-storey “a” and a double-storey “g.” Numerals are clear and contemporary, with consistent stroke behavior and generous interior space.
It suits interface copy and product UI where neutral legibility is required, and it holds up well in longer passages for editorial or documentation. The clean outlines and open counters also make it practical for wayfinding and general-purpose branding systems that need a modern, unobtrusive sans.
The overall tone is neutral and modern, aiming for clarity rather than personality. Its calm geometry and even color give it a dependable, matter-of-fact voice that feels contemporary and broadly applicable.
The design appears intended as a versatile, general-purpose sans: visually quiet, highly readable, and consistent across uppercase, lowercase, and numerals. Its geometry and restrained detailing suggest a focus on clarity and broad usability across digital and print contexts.
The design maintains consistent spacing and a steady texture in paragraphs, with rounded forms (C, G, O, Q) setting a soft, approachable baseline against more angular letters (V, W, X, Y). The “Q” features a modest tail, and the “t” has a compact crossbar that keeps the lowercase from feeling overly decorative.