Sans Normal Armum 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, neutral, clean, friendly, functional, legibility, versatility, clarity, neutral branding, modern utility, humanist, open apertures, round counters, clear numerals, even rhythm.
This is a clean, modern sans with softly rounded curves and straightforward construction. Strokes are smooth and largely uniform, with gentle transitions and rounded bowls that keep the forms approachable rather than rigid. Uppercase letters are simple and geometric-leaning, while the lowercase introduces subtle humanist cues, including open apertures and a single-storey “g,” which helps maintain clarity at text sizes. Spacing appears even and unforced, producing a steady rhythm in words and lines, and the numerals follow the same calm, consistent drawing.
It works well for interfaces and product typography where a clean, readable sans is needed, and it can carry longer editorial passages with a consistent texture. The friendly neutrality also suits corporate branding, presentations, and informational signage where clarity and an unpretentious tone are priorities.
The overall tone is neutral and contemporary, aiming for clarity without feeling stark. Its rounded interior shapes and open forms give it a friendly, everyday voice suited to practical communication. The font reads as confident and unobtrusive, supporting content rather than calling attention to itself.
The design appears intended as a general-purpose sans focused on legibility and calm consistency. By combining rounded geometry with open lowercase forms, it aims to remain versatile across both display and text settings while keeping a modern, approachable character.
The sample text shows stable line color and comfortable word shapes, with clear differentiation between similar forms in context. Curves are noticeably smooth in letters like C, O, and S, while verticals and horizontals stay crisp, balancing softness with precision.